120余家品牌亮相2025非遗品牌推广周
Promotion week for intangible cultural heritage brands opens in Dali, China's Yunnan

11月23日，兔儿爷制作技艺展台的工作人员在2025非遗品牌推广周上展示兔儿爷。11月23日，2025非遗品牌推广周启动仪式在云南省大理市举行。本次推广周集中展示了来自全国各地富有特色、具有较高知名度和影响力的120余家非遗品牌。[新华社记者 胡超 摄]

A staff member displays a Lord Rabbit, known as Tu'er Ye in Chinese (a traditional handicraft and a festive clay toy for children, especially in Beijing), during a promotion week for intangible cultural heritage brands in Dali, southwest China's Yunnan Province, Nov. 23, 2025. More than 120 brands of intangible cultural heritage took part in the brand promotion week which opened here on Sunday. (Xinhua/Hu Chao)