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How a toy became an emotional outlet for millions

China.org.cn
| January 6, 2026
2026-01-06

   

As speed alone is no longer enough, how can Chinese manufacturers truly connect with global consumers? 

This episode follows art toy companies in Shipai Town, Dongguan, as they navigate cultural differences in overseas markets—from avoiding cultural taboos in design to adapting styles and IP stories for local audiences.

Their experience shows how "Made in China" is evolving beyond efficiency toward emotional connection.

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