Beijing's traditional New Year fair showcases festive joy, market vitality

Editor's note: The 30th Old Beijing New Year Goods Fair is now open at the National Agricultural Exhibition Center, running through Feb. 14. The fair offers a one-stop shopping destination for the Spring Festival, featuring a diverse selection of holiday products that include regional specialties from across China as well as imported goods. This vibrant gathering offers a glimpse into the vitality of China's domestic consumer market.

The 30th Old Beijing New Year Goods Fair underway at the National Agricultural Exhibition Center in Beijing, Jan. 25, 2026. [Photo by Liao Jiaxin/China.org.cn]