- CHINA & THE WORLD - News - Business

Why do 60% of the world's wigs come from this town?

China.org.cn
| January 28, 2026
2026-01-28

   

When cost and scale are no longer the only advantages, how can a small Chinese town carve out an irreplicable position in the global market? This episode focuses on the wig industry in Lingjing Town, Xuchang, Henan, tracing its evolution from handcrafted workshops a century ago to its current dominance of 60% of the global market. Through real people and industry details, this video shows how the town has gradually become an indispensable part of the global wig industry by refining craftsmanship, setting standards, and mastering distribution channels.

9013865