How did a 5-second wig win over global consumers？

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How did a five-second wig from a small town in China find its way into the global market?

This episode focuses on Xuchang, Henan Province, where local manufacturers developed glueless wigs to address long-standing pain points in traditional wig use. By working with TikTok creators, livestream shopping, and engage directly with overseas consumers—especially women in key international markets — these products gained rapid visibility worldwide. 

The story shows how social media platforms are helping manufacturers to shift from contract production toward building their own brands and connecting directly with customers.