Young entrepreneurs boost rural revitalization in Jiaxing, China's Zhejiang

Zhu Jun (1st L), head of a shared vegetable garden, leads visitors to experience agricultural work in a field in Fengqiao Town, Nanhu District of Jiaxing City, east China's Zhejiang Province, April 8, 2026. (Xinhua/Xu Yu)

In recent years, Nanhu District of Jiaxing City has been providing policy support, platform building, and industry incubation for returning young entrepreneurs, along with low-cost startup spaces, attracting hundreds of young people to start businesses in their hometown.

These young entrepreneurs, equipped with internet thinking, modern business logic, and innovative business models, have transformed fields and farmhouses into cultural and tourism offerings. They have introduced trendy elements such as art markets, kiln-baked bread, rural cafes, pet socializing, and educational workshops into the countryside, helping villagers promote and sell specialty agricultural products and boosting local incomes.