浙江嘉兴：“青年入乡”激活乡村运营新图景
Young entrepreneurs boost rural revitalization in Jiaxing, China's Zhejiang

4月8日，在嘉兴市南湖区凤桥镇联丰村王祥里共享菜园，“90后”乡村主理人朱俊（左一）在田垄间带领游客开垦播种，体验农事乐趣。[新华社记者 徐昱 摄]
Zhu Jun (1st L), head of a shared vegetable garden, leads visitors to experience agricultural work in a field in Fengqiao Town, Nanhu District of Jiaxing City, east China's Zhejiang Province, April 8, 2026. (Xinhua/Xu Yu) 

近年来，浙江省嘉兴市南湖区以“青年入乡”工程为牵引，构建“政策扶持+平台搭建+产业孵化”全链条服务体系，通过盘活闲置农房、流转连片土地、打造青年入乡实践站点，为青年提供低成本创业空间，吸引数百名“85后”“90后”“00后”青年返乡担任“乡村运营师”“乡村主理人”。

In recent years, Nanhu District of Jiaxing City has been providing policy support, platform building, and industry incubation for returning young entrepreneurs, along with low-cost startup spaces, attracting hundreds of young people to start businesses in their hometown.

这批青年带着互联网思维、现代商业逻辑与创新业态，将稻田、农房等转化为可体验、可消费的文旅产品，把艺术市集、窑烤面包、乡村咖啡、宠物社交、研学工坊等新潮元素植入乡村田园，帮助村民销售特色农产品，带动村民在家门口就业，推动乡村从“输血”向“造血”转变，让传统乡村变身“没有围墙的创业园”。

These young entrepreneurs, equipped with internet thinking, modern business logic, and innovative business models, have transformed fields and farmhouses into cultural and tourism offerings. They have introduced trendy elements such as art markets, kiln-baked bread, rural cafes, pet socializing, and educational workshops into the countryside, helping villagers promote and sell specialty agricultural products and boosting local incomes.