From OEM to their own brands: How this town's workshops leveled up?

.Liji Town in Suining County, Jiangsu Province, is a nationally recognized hub for accessory making. Initially, the industry focused on contract manufacturing, relying heavily on orders from Yiwu and other regions. Over the course of more than 40 years, Liji has grown from contract manufacturing to a fully integrated accessory industry covering design, production, and sales. In this episode, we uncover the story of Liji's transformation of the accessory industry.