Microsoft-supported Shenzhen Go Global Center begins operations in Luohu

The Shenzhen Go Global Center, supported by Microsoft's technology and brand resources and jointly built by several Microsoft ecosystem partners, officially began operations in Luohu District on Friday.

Backed by policy support from Shenzhen and Luohu, the center aims to provide one-stop services for Chinese companies expanding overseas, covering preparation, compliance consulting and overseas growth. It is designed to serve as a hub and support platform for enterprises seeking to enter and develop in international markets.

At the launch ceremony, the center signed agreements with its first 30 partner companies, spanning sectors such as high-tech intelligent manufacturing, marketing and media, business education and research, and professional research institutions.

The center also welcomed its first 12 professional service providers, with services covering finance, taxation, auditing, consulting, cloud platforms, international logistics and international commercial arbitration. Together, they will form an initial service system covering compliance, finance and taxation, fundraising and human resources.

The center will operate through a three-party mechanism combining government policy support, platform operations and global technology resources. The Luohu District government will provide policy guidance and resource coordination, while Eclicktech, the center's operator, will offer overseas marketing, channel resources and localization services. Microsoft will support the center with global resources in branding, technology, platforms, services and talent.

Focusing on emerging sectors such as modern services, the digital economy, artificial intelligence, fashion design, the low-altitude economy, and life sciences and health, the center will help companies address key challenges in overseas expansion, including technology architecture, market access, brand building, compliance operations and cross-border collaboration.

On Saturday, the center hosted a closed-door seminar on global expansion in the AI era, where Microsoft experts shared insights on digital employee systems, virtual advertising technologies and other frontier applications. The center will continue to hold technology-focused events, including thematic sharing sessions and hands-on workshops, to help companies turn advanced technologies into growth capabilities for overseas markets.