Dominican online influencer cheers 'Yuzhong Youth' IP and Chongqing's vibrant energy

Chelsy Bautista, a Dominican online influencer, arrived in Chongqing on May 16 for a five-day visit. Her first stop in the city was the historic Yuzhong district, where she immersed herself in the charm of the 8D magical mountain city and witnessed firsthand the efforts to build a youth-friendly city.

Chelsy Bautista at the Liziba viewing platform, Yuzhong, Chongqing. [Photo provided to China.org.cn]

Upon arrival, Bautista headed straight to the Liziba viewing platform. Amid the bustling crowd of tourists, she watched as a monorail train emerged from a hillside curve and precisely pierced through a residential building, triggering cheers from onlookers. "Amazing!" she exclaimed, quickly snapping photos with her phone. "Chinese cities are so creative, combining transportation and living spaces in such a fantastic way. It's very safe here, the infrastructure is modern, and people are warm and welcoming."

Chelsy Bautista explores the Little Yellow Building block in Yuzhong, Chongqing. [Photo provided to China.org.cn]

After the monorail spectacle, she walked to the Little Yellow Building block on the Liziba main street. Along the cobblestone path, the retro "Juelu" building, a warm yellow structure, now houses youth-led boutique shops, adding an artistic and lively touch to the historic area. Inside the "Little Yellow Building Crazy Eat Shop," a local official from Yuzhong introduced her to the "Yuzhong Youth" IP and its integrated model of "cultural creativity + youth economy + youth public welfare." Bautista showed keen interest as she toured the shops, sampling local specialties such as "Sichuan pepper latte" and spicy herbal braised chicken, all while appreciating Chongqing's unique lifestyle aesthetics.

Chelsy Bautista displays a co-branded gift box in Yuzhong, Chongqing. [Photo provided to China.org.cn]

She was also presented with a "New Era Yuzhong Good Youth" co-branded gift pack and a "Yuzhong Youth × Crazy Eat Shop" joint gift box. Notably, each product supports youth public welfare projects, turning every purchase into an act of kindness. 

In recent years, responding to young people's desire for personalized, immersive, and social experiences, Yuzhong district has developed over 20 immersive consumer destinations centered around the "Yuzhong Youth" IP. 

The Little Yellow Building block is a model for youth-friendly commercial districts in the city, integrating adaptive reuse of historic spaces, youth-driven business incubation, service integration, and active youth participation. It now hosts more than ten youth-led specialty stores of cafés, Thai eateries, cultural-product shops, and handicraft studios, each serving as a micro hub for consumption, entrepreneurship, and social interaction. 

Yuzhong has also partnered with quality local brands to promote the "cultural creativity + youth economy + youth public welfare" model, turning the city's friendly policies toward youth into a shared value of "co-growth between youth and the city."

Chelsy Bautista is a well-known young singer and positive influencer in the Dominican Republic, with over 4.5 million followers across social media platforms and significant influence among Dominican youth. From May 16 to 20, during her visit to Chongqing, she will post short videos on her personal social media accounts, presenting a real, comprehensive, and multidimensional image of China to people back home.