Beijing Intl Cultural and Tourism Consumption Expo kicks off

Editor's note: The 2026 Beijing International Cultural and Tourism Consumption Expo opened at Phase II of the capital's China National Convention Center on June 5, 2026. The three-day event showcases cultural, tourism and technology exhibits, including new products, immersive experiences, AI-powered tourism solutions and emerging industry trends. It also serves as a platform for tourism promotion, business matchmaking and industry exchanges.

Performers in traditional costumes promote Beijing-themed cultural and creative products during the fourth Beijing International Cultural and Tourism Consumption Expo in Beijing, June 5, 2026. [Photo by Wang Yiming/China.org.cn]