Australia brings innovation, expertise to China services fair

This year's Australian national pavilion at the 2026 China International Fair for Trade in Services (CIFTIS) featured companies showcasing health and life science products, premium food and beverages, green consumer goods and professional services.

The Australian national pavilion at the 2026 China International Fair for Trade in Services in Beijing, Sept. 9, 2026. [Photo/China.org.cn]

After serving as guest country of honor last year, Australia returned with a national pavilion at the Beijing fair, which ran from Sept. 9 to 13. Exhibitors included Australian Natural Biotechnology, EZZ Life Science Holdings and Treasury Wine Estates, whose exhibition areas drew crowds each day. 

Sencity exhibited in the pavilion's experience area for the third consecutive year, with a new "AI Teleportation Portal" that placed visitors in Australian landscapes.

"These companies showcase the innovation, quality and expertise that Australian businesses bring to China and the broader region," said James Fisher, minister and deputy head of mission at the Australian Embassy in Beijing.

This year's theme, "Sustainable consumption leads to a better life," he said, highlights Australia's commitment to delivering high-quality products and services that contribute to healthier, more sustainable communities and stronger economic partnerships.

Exhibits ranged from food, wine and health products to genomic research and health management systems. Various companies showed operations spanning research and development, production, e-commerce distribution and customer service.

Visitors try the Sencity AI photo installation at the 2026 China International Fair for Trade in Services in Beijing, Sept. 9, 2026. [Photo/China.org.cn]

"Australia and China have strong economic and trade complementarity and deep people-to-people ties. China is Australia's largest two-way trading partner, and growing health consumption demand in the Chinese market brings huge cooperation potential for Australian businesses," said Daniela Assis, Austrade's trade and investment commissioner in Beijing.