第九届进博会丨为好心情买单 “情绪消费”不断走热
Emotional consumption gains traction at 9th CIIE in Shanghai

11月9日，参观者在第九届进博会消费品展区一个荷兰文创品牌展位上选购礼品。第九届进博会上，创意玩具、潮玩周边、IP文创的展位里人头攒动。随着消费需求向个性化、体验化升级，“情绪消费”成为消费市场新的增长点，进博会上这些“为好心情买单”的商品备受青睐。[新华社记者 方喆 摄]

Visitors shop for gifts at the booth of a Dutch cultural and creative brand at the exhibition area of Consumer Goods during the ninth China International Import Expo (CIIE) in east China's Shanghai, Nov. 9, 2026. At the ninth CIIE, booths featuring creative toys, trendy collectibles, and IP-themed merchandise were packed with visitors. As consumer demand shifts toward more personalized and experience-driven choices, "emotional consumption" has become a new growth area in the consumer market. At the expo, these "feel-good" products that people buy simply to lift their mood are proving especially popular. (Xinhua/Fang Zhe)