Ordos' Dongsheng district gears up for football frenzy and consumer boom

On June 20, the Ordos Stadium will host a pivotal match of the Mengniu 2026 Inner Mongolia Football Super League, as the home team takes on Bayannur. More than a sporting contest, the event marks the latest push by Dongsheng district to transform sports tourism into sustained economic vitality.

As the core area of Ordos city, the district has built a robust consumer ecosystem. In 2025, the district recorded retail sales of 25.28 billion yuan, ranking first in the city. Consumer subsidies totaling 33.16 million yuan generated over 13 billion yuan in direct spending. The district welcomed more than 8 million visitors, with tourism revenue reaching 13.7 billion yuan, while 39 new brand flagship stores opened during the year.

The upcoming Dragon Boat Festival holiday is set to amplify the impact. Last year's holiday saw the district host 274,700 visitors, up 7.6% year-on-year, with tourism revenue rising 8.5% to 200 million yuan. Major attractions like the Ordos Wildlife Park, Jiucheng Palace Grassland Manhan Cultural Tourism Zone, and Wanjiahui Happy World all reported strong foot traffic.

To maximize the event, the district has rolled out a "ticket stub as travel pass" campaign, offering free entry to five scenic spots, alongside discounts on hotels, dining, and shopping. Additional subsidies cover new car purchases, electronics, daily goods, as well as dining and accommodation.

Beyond the match, the district is promoting year-round attractions—from summer night concerts and cultural heritage fairs to themed weekend tours and seasonal offerings. With new brand stores, vibrant nightlife districts, and a growing new-energy vehicle retail hub, Dongsheng district is positioning itself as a regional consumption destination.

By blending sports, tourism, and retail incentives, Dongsheng district aims to turn fleeting match-day excitement into lasting economic momentum — inviting visitors to discover the city's evolving story beyond the pitch.