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White Day Triggers Consumption Enthusiasm
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White Day, March 14, as opposed to Valentine's Day, is originally a Japanese event. While women give gifts to men on Valentine's Day, on White Day, men should return the favor and give gifts to women from whom they received gifts or chocolate, or to women in whom they are romantically interested. Now in China, many young couples also celebrate the day to pursue romance. The photo taken on March 12 shows a shopping mall in Beijing has been ready for the sales promotion for the upcoming White Day. 

(China News Service March 13, 2007)

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