Microsoft China has announced it will purchase 15 million shares
of China's Sichuan Changhong Electric, one of the mainland's
largest television makers.
The deal, thought to be worth 94.05 million yuan with shares
going for 6.27 yuan apiece, will force Microsoft to hold on to the
share for at least 36 months from the end of Changhong's non-public
offering of 400 million shares, revealed Changhong.
Changhong is currently seeking to raise 2.5 billion yuan through
the sales of 400 million shares to develop its plasma display panel
(PDP) production line.
Market speculation saw Changhong shares rise by close to 10
percent last week, hitting a high of 9.93 yuan on Thursday.
Friday saw a memorandum of understanding inked between Microsoft
and Changhong laying out cooperation for hybrid products which will
link televisions to computers and the Internet, according to the
In 2004, Changhong and Microsoft began collaboration with an
agreement of cooperation in multimedia, a move said to be of great
benefit to Changhong in increasing and developing its market share
in China's multimedia market.
(Xinhua News Agency June 18, 2007)