"We should not find excuses and blame the theaters and market for not sufficiently supporting and promoting the movie or not airing it on prime time," the director said, "The very same people wanted to go to see "Transformers" and "Kungfu Panda", so if your film really is good, people will want to go see it and theaters will put your film in their prime time slots.”

"If I fail, I don't blame anyone. That means the film is just not good enough. The market response is the best answer and it's fair," he said, "That means the market doesn't have confidence in the Chinese cartoon. But how do we build up such confidence? Brave animation companies and animators kept on going forward without fearing failure. You may die, but you can also resurrect."

"'Yuguo & Lala' is my answer to all those who doubted ITSCARTOON Animations and myself, thinking we were almost over due to our discarding of this movie idea over the past few years and assuming I was no longer a pure animator but had turned into a cartoon business man," he stated. He later then ensured us: "This film is very sweet and will make you cry; its story comes from my heart."

Wang said he fully agreed with what Chen Liaoyu, a professor at the Animation School of the Beijing Film Academy, wrote in his micro blog several days ago: "There are three phases to understand the Chinese animation industry: first, you just understand the surface and be optimistic; second, you look inside the industry and complain; third, you know and understand it from both the outside and the inside; then you can calm down and see the hopes it treasures and directions it may take."

"I have entered the third phase now," he added.

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