Pioneer eyes LCD TV market
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Japan's Pioneer Corp plans to expand its presence in China by tapping the country's booming energy-efficient television business.
The maker of car-navigation systems and audio equipment has signed an exclusive distribution deal with Suning Appliance Co to launch its liquid crystal display and light emitting diode TVs in China for the first time, they said yesterday.
From today customers can buy Pioneer TVs in 300 Suning outlets in more than 50 cities, including Shanghai, Beijing and Guangzhou. The firm will grow its footprint to over 1,100 stores.
"Pioneer hopes to leverage Suning's sales network to boost sales of our video products in the Chinese market," said Susumu Kotani, president of Pioneer.
It eyes the domestic LCD TV market, which sold 7 million units in the first five months of this year, a rise of 41.89 percent from the same period a year earlier.
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