KFC admits pricy beverage made with powder

By He Shan
0 Comment(s)Print E-mail China.org.cn, July 29, 2011
Adjust font size:

KFC soybean milk, priced between 5.5-6.5 yuan, is a mixture of water and powder, the US fast food retailer admits.

KFC admits pricy beverage made with powder

肯德基承认用豆浆粉冲豆浆 每杯成本仅0.7元

US fast food retailer KFC admitted it mixes instant powder with water to make its soybean milk after an anonymous user Thursday posted a picture revealing the preparation method on Sina's Weibo, a Twitter-like microblogging site. 昨天,广东一家肯德基门店外堆放着几箱豆浆粉原料的图片,在微博引起热议。众网友不满肯德基用豆浆粉冲调豆浆,“街边的豆浆还是煮的呢,那么贵的豆浆竟然是豆粉!”肯德基承认其豆浆系浓缩液或豆浆粉调配而成,且其豆浆广告从未宣传“现磨现做”。
The unnamed blogger posted a picture showing soybean powder boxes piled at the doorway of a KFC store in Guangdong Province, starting a heated discussion online. The picture was reposted 30,000 times. 昨天,一条内容为“肯德基豆浆并非原磨”的微博被转发近3万次。该帖图片显示,5个标有“豆浆粉”字样的纸箱与其他原料堆放在广东一家肯德基门店外,在微博引起热议。众网友不满肯德基用豆浆粉冲调豆浆。
"Even cheap soy milk sold by some street vendors is brewed. Why is KFC's pricy soy milk just a mixture of water and powder?" wrote one blogger. 网友纷纷留言称被肯德基欺骗,“连早点摊的豆浆都是煮出来的,肯德基那么贵的豆浆竟然是冲出来的?”
Responding to online criticism, KFC said it didn't cheat customers because it never advertised its soy milk as freshly brewed. 肯德基承认其豆浆系浓缩液或豆浆粉调配而成,且其豆浆广告从未宣传“现磨现做”。

According to one journalist's calculation, a bag of 480 gram soybean powder sells for only 15 yuan, indicating a cup of soy milk only costs about 0.7 yuan. But KFC's hot soybean milk charges 5.5 yuan per cup, and iced soybean milk 6.5 yuan.

 KFC claimed the soybean powder it uses is made of pure ground soybean without any additives. Contrary to KFC's statement, a powder manufacturer said the powder is mixed with additives to prevent it from going sour.  肯德基北京分公司公共事务部回复称,北京市大部分肯德基餐厅供应的醇豆浆是由浓缩豆浆调配而成,全国其他地区的肯德基醇豆浆由豆浆粉调制。豆浆粉用大豆研磨制成,无任何添加剂。该豆浆粉生产厂销售部负责人称,豆浆粉的确是用大豆研磨的,但为了产品不腐坏,加入了符合国家标准的添加剂。

     China's business press carried the story above on Friday.

Print E-mail Bookmark and Share

Go to Forum >>0 Comment(s)

No comments.

Add your comments...

  • User Name Required
  • Your Comment
  • Racist, abusive and off-topic comments may be removed by the moderator.
Send your storiesGet more from China.org.cnMobileRSSNewsletter