Low rate of ownership to lift PC buying
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E-mail Shanghai Daily, March 13, 2012
The sales of personal computers will grow in emerging markets, especially China, as their penetration rates are still low, a US-based information technology consulting firm said yesterday.
The PC sales in the Chinese market will increase 11.3 percent to 81.9 million units in 2012, almost double the global expansion rate of 4.4 percent, according to Gartner Inc.
The penetration rate of PCs in China is lower than that of the developed countries, which means many domestic consumers will buy their first PCs, industry insiders said.
The global sales of PCs are seen at 368 million units in 2012 and more than 400 million units next year, Gartner said, adding that China is expected to contribute 22 percent of the world sales this year.
"The emerging markets have very low PC penetration, and even with the availability of other devices we still expect a steady uptake for PCs," said Ranjit Atwal, Gartner's analyst.
The share of the emerging markets for global PC sales will increase from more than 50 percent in 2011 to nearly 70 percent in 2016, according to Gartner.
The consulting firm added that the next-generation Windows 8 operating system that will run PCs and new ultrabook laptops which boast super mobility will propel the new demand for PCs around the world.
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