Qihoo's new search engine leapfrogs Google in China

By Lin Liyao
0 Comment(s)Print E-mail China.org.cn, August 21, 2012
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so.360.cn became the default search engine on Qihoo 360's portal Hao.360.com. 

On Tuesday morning, so.360.cn replaced Google as the default search engine on Qihoo 360's portal Hao.360.com, which will radically alter the existing structure of Chinese online search engine industry.

Qihoo's new search engine went live on August 16, and has in just five days overtaken Google and Sohu.com's Sogou to become China's second-largest traffic source. Baidu remains the market leader with almost 80 percent of China's domestic search traffic.

Currently, so.360.com comprises nine main parts: News, Website, Microblogging, Video, MP3, Photo, Map, Q&A and Online Shopping. In addition, baoku.360 is in an integral part of the search engine, providing various software download services.

The homepage of so.360.com

After Google exited the Chinese search market in 2010, Baidu, Google's Hong Kong operation, and Sogou shared the country's search industry spoils. However, Qihoo's emergence is likely to shake up China's search engine market.

Qihoo 360 Technology Co. Ltd. (NYSE: QIHU) is a Beijing-based software company known for its antivirus software (360 Safeguard) and Web browser (360 Browsers). It was founded by Zhou Hongyi and Qi Xiangdong in August 2006. As of March 2012, Qihoo's security products had 411 million active users, and 273 million users were using 360 Browsers by the end of Q1 2012.

In 2010, Qihoo and Tencent, the maker of the popular QQ IM service, became embroiled in a high-profile dispute over their respective anti-virus products. Qihoo alleged that QQ's software spied on users, while Tencent responded by blocking users of the Qihoo 360 anti-virus software from signing on to its service.

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