Android 4.4 is known as Kit Kat
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E-mail Shanghai Daily via agencies, September 5, 2013
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Google chose Kit Kat as the name of its 4.4 version Android mobile operating system. [File photo] |
Google, known for nick-naming its Android mobile operating systems for smartphones and tablets after desserts, has chosen a brand-name candy for its 4.4 version that's set to launch this fall: Kit Kat.
Financial terms weren't disclosed for the sweet deal between Google and Hershey Co, which makes Kit Kat. But the deal shows that naming a stadium or sponsoring a TV show can be seen as old school. The latest marketing craze may be to slap a brand name on a tech product.
Google approached Hershey about six to nine months ago for permission to use the name, said Jennifer Podhajsky, vice president of US chocolate at Hershey, which licenses the Kit Kat brand in the US, while Nestle owns the worldwide brand.
Podhajsky said Kit Kat's jingle is a good fit for people taking a break to look at their smartphones or tablets. She added that the deal appeals to Hershey because Android hits the sweet spot of Kit Kat eaters, who are typically aged 18 to 34.
"Kit Kat consumers are young, vibrant consumers of candy and chocolate bars, and that's a nice match with Android," Podhajsky said.
The Kit Kat name was unexpected since tech pundits have speculated for months that the next operating system would be called Key Lime Pie.
The Android 4.4 Kit Kat system is expected to launch in October.
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