Bayer signs agreement with CITIC Trust
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E-mail China.org.cn, February 21, 2014
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Liam Condon, CEO of Bayer CropScience (5th from left) and Lu Jingsheng, Vice Chairman of CITIC Trust (6th from left) at the signing ceremony of the collaboration agreement on 21st Feb. [China.org.cn] |
The MOU of collaboration was signed between the two parties in December 2013. In their first few collaboration projects, Bayer will demonstrate horticultural solutions in Suzhou, Anhui Province, and "Bayer Much More Rice" - a solution from seed to harvest for optimal economic efficiency for rice growers - in Ma'anshan, Anhui,. The joint efforts will extend to other land transfer projects in future, including in Qingzhou, Shandong Province for vegetable solutions.
Based on the platform of CITIC Trust Land Transfer program, both parties will contribute their resources around agricultural production, management and administration, science and technology. The collaboration between the two parties is comprehensive and strategic and aims to introduce financial service, together with technology and innovation to Chinese agriculture, leveraging the rich experience and expertise of the two parties, so as to support sustainable modern agriculture development in China.
Lu Jingsheng, Vice Chairman of CITIC Trust said: "Land Trust offers a solution to address issues in agriculture, rural areas and farmers, allowing the improvement of the efficient use of arable land, fostering knowledge and concept transfer on modern agriculture and achieving the sustainable agriculture in the prerequisite that the ownership remains unchanged. Bayer is one of the world's leading innovative crop science companies in the areas of seeds, crop protection and modern agricultural technology. The company offers integrated and environmentally sound solutions for farmers to improve crop health and yields. This cooperation between the two sides will effectively promote the development of sustainable agriculture after land transfer."
Liam Condon, CEO of Bayer CropScience, was in China this week to meet with the senior representatives of CITIC Trust to discuss the project. He remarked during his visit: "This strategic cooperation aims to increase agricultural productivity in China with innovative agricultural practices. The CITIC Land Trust Program is an innovative approach that will not only benefit farmers, but also accelerate agriculture development in China. Bayer CropScience's commitment to innovation is in line with China's sustainable development strategy. This cooperation effectively combines all three key aspects necessary for modernizing agriculture: It will drive the implementation of advanced cultivation technology, foster knowledge transfer on good agricultural practice, and secure local farmers' interests."
Under the Land Transfer program, CITIC Trust works on land transfer, financial service and platform conduction, and coordinates land operators and renters to facilitate related business.
Bayer CropScience will conduct a number of activities to promote modern agricultural production technologies to boost modernization of the area, including: establish local promotion center to demonstrate technology in disease, pests and weeds control and explore new solution suited to local condition; conduct trainings to farmers and local technicians regarding plant protection and safe use of agrochemicals; and promote good agricultural practices and advanced cultivation technology.
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