Top 10 secrets inside Xiaomi's marketing

0 Comment(s)Print E-mail China Daily, December 17, 2014

Lei Jun, CEO of China's smartphone manufacturer Xiaomi, introduces the research and development process of Xiaomi products during its annual new product launch. [Xinhua]
9. To communicate with customers in simple words and to show care

At Xiaomi, marketing staff are asked to understand their products as thoroughly as their engineering colleagues in order to explain them in simple words. The company encourages its customer representatives to bring in true feelings and care into their services.

Once, a shop assistant gave a hand-made mobile shell with green paintings to a customer who he believed to be quite blue.

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