Top 10 secrets inside Xiaomi's marketing

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Huaqiangbei, a shopping district known for selling electronic devices in Shenzhen. [Xinhua]

8. To give one's pitch a setting

"Extraordinary," a word commonly used in commercials, is criticized at brainstorm meetings among Xiaomi's marketing professionals. It's simply because customers won't use the word when making their recommendations to friends. Instead, they will simply say it's fast.

A pitch should be direct, stating the biggest selling point of the product in a situation where customers can best use it.