Google counters Apple with Nexus phones, new tablet
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E-mail Shanghai Daily, September 30, 2015
Convertible tablet
The Pixel C is the first tablet built ground-up by Google and is seen as an alternative to the iPad Pro unveiled this month and Microsoft's Surface.
The "C" in the name stands for "convertible" because it features an optional keyboard that doubles as a cover and connects magnetically for laptop-computer style use.
"We think the Pixel C tablet and keyboard experience really unlocks ways to play and be productive across one device," Google's Andrew Bowers said while showing off the new hardware.
Pixel C tablet will be available in time for the year-end holidays at a starting price of US$499, with the keyboard priced at US$149, according to Google.
Google unveiled an upgraded version of its popular Chromecast device that plugs into television screens to stream content wirelessly from the internet, with smartphones or tablets serving as controls.
The company also introduced Chromecast Audio, a pendant sized device designed to plug into stereo speakers for streaming music, podcasts, YouTube or other audio content through home sound systems.
"Now you have a simple way to amplify your experience to the biggest devices in the home," said Rishi Chandra of the Chromecast team.
Spotify tunes in
Chandra announced that the mobile app of music-streaming service Spotify will work with Chromecast Audio, which avoids Bluetooth connectivity hiccups.
Chromecast Audio promised to provide a low-cost way for people to outfit homes with Internet "smart" stereo systems, according to Gartner analyst Brian Blau.
"It is an interesting play on having your music anywhere you want," Blau said.
Both new Chromecast devices kept the US$35 price of the earlier version.
Gartner analyst Werner Goertz saw the new Google offerings as aimed mostly at the consumer market, and playing catch-up with devices launched by rivals.
"The major innovation was around the Pixel," Goertz said after the presentation.
"Everything else was pretty much catch-up. I was hoping for a little more disruption."
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