Starbucks opens in Shanghai Disney Resort

0 Comment(s)Print E-mail Xinhua, June 9, 2016
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U.S. coffee chain Starbucks opened a store in the Shanghai Disney Resort on Wednesday, its 12th in Disney resorts around the world.

The new coffee shop is Starbucks's first in a Disney resort in Asia. The company is expecting it to be visited by thousands of customers a day, it said in a press release.

Starbucks opened its first store in a Disney resort in Disneyland Paris in 2009 and expanded to the two other Disney amusement parks in Florida and California in 2014.

The coffee chain also said last month that it will open a new outlet combining a roastery and more premium version of its high-street coffee shops in Shanghai in late 2017.

It will be the first Starbucks Roastery and Reserve Tasting Room outside the United States, as the company seeks to expand its posher coffee shops to cater to China's increasingly discerning coffee junkies.

China is Starbucks' second-largest and fastest-growing market. The coffee chain has over 2,100 stores in more than 100 Chinese cities. It has previously announced plans to have around 3,400 coffee shops in China by 2019.

According to market research firm Euromonitor, specialist coffee shops will experience the biggest sales increase in the Asia Pacific region in the next five years, with China alone contributing nearly 60 percent of that sales increase.

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