How far are we from augmented reality?

0 Comment(s)Print E-mail chinadaily.com.cn/Xinhua, July 26, 2016
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A man shows Monkey Kinglimited edition stamps that use AR technologies. The series are China's first AR stamps issued by China Post in 2014. [Photo/Xinhua] 

China is becoming a major investor in AR technologies. Digi-Capital data showed US$1 billion out of the global total of US$1.7 billion of investment in AR and VR fields came from China in the first quarter this year.

"China is a very large market. A lot of current demand on the market can be met with AR technologies," said Zhang Junbin, general manager of YSTen Technology Co Ltd, a company that engages in AR research and development.

"Perhaps when we are dining at McDonald's or Kentucky Fried Chicken, there will be a pile of coupons 'flying' in the air for us to choose. This can be achieved technologically. It is just a matter of time (to realize it)," he said.

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