China Global Television Network (CGTN) is launching a state-of-the-art news center and an upgraded app on Oct. 10 that it claims will allow for better coverage of the world for a global audience.

CGTN News Center has a multi-format news gathering system, a resource sharing platform, and multi-channel and multi-end distribution. The effort merges CGTN's broadcast and digital teams, allowing them to quickly and easily share information and to tailor products for CGTN's all-media platforms.CGTN claims that the move will enhances its broadcasting legacy while also improving its focus on a digital future for new generations of users.

Using self-designed cloud computing technology, the News Center can monitor information from nearly 26,000 sources – including television, web and digital outlets featuring both user-generated and professionally-generated content. The system provides its journalists access to shared pools of news resources, allowing information to be easily produced and published on television, web and mobile platforms. This new computer system allows for a streamlined workflow to enable journalists to quickly customize pieces for each platform, whether that's producing clips for social media, editing video for broadcasts, choosing stills for the web, or writing stories for the app.

CGTN's app was first launched on Dec. 31, 2016. It now offers new features and content produced by CGTN's broadcast and digital platforms. All content will be organized into seven sections: China, International, Politics, Economy, Technology and Science, and Culture and Opinions.

The newly launched News Center and upgraded app mark another step forward for CGTN as it leads the trend in media convergence and rebrands its product for a global audience.

Launched on Dec. 31, 2016, CGTN is a multi-platform media group that targets international audiences, providing services in English, Spanish, French, Arabic and Russian. CGTN is committed to reporting global news from a unique perspective to honor its official slogan, "See the difference". By the end of September 2017, CGTN's digital platforms gained a global active fan base of 65.2 million, about 97 percent of whom are overseas.

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