Apple's new iPhone X is to be on sale at 3:01 pm today, October 27, in China, with delivery of items ordered set for November 3.

Consumers can buy the device on either the official website of Apple or Tmall, one of China's largest online retailing platforms.

iPhone X with 64GB has a price tag of 8388 Yuan (around 1259 U.S. dollars), while the device with 256GB sells for 9688 Yuan (around 1455 U.S. dollars).

It is reported that iPhone X has a limited stock of 270,000 handsets in the Chinese market.

The device loses the home button, which revolutionized smartphones when the original iPhone launched; it has an edge-to-edge screen; and it will use facial recognition to unlock the phone.

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