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Mongolian businessmen take full advantage of China-Mongolia Expo to expand their distribution channels and promote cultural communications.

A clock designed by Ochir is exhibited at 2nd China-Mongolia Expo in Hohhot, capital of north China's Inner Mongolia Autonomous Region, on Sept. 26, 2017. [Photo by Zhao Shan/China.org.cn]

"I appreciate this opportunity to promote my Mongolian crafts and enter China's market. I design all of my products personally, ensuring that they have a profound connection to Mongolian history and culture. This has attracted more and more Chinese people to buy my products," said Erdenechuluun Ochir, CEO of Craftsman, a Mongolian craft company, at the Inner Mongolia International Convention and Exhibition Center in Hohhot. It's the main venue of the second China-Mongolia Expo, covering a total exhibition area of 49,000 square meters.

It's the second time for Ochir to participate in the China-Mongolia Expo. Since the Expo was first held in 2015, Ochir has sold his handicrafts to Inner Mongolia Autonomous Region. "I can network with many Chinese and Russian businessmen at the Expo. It's a perfect opportunity for businessmen from different countries to expand their distribution channels. I'm now seeking opportunities to cooperate with Chinese agents. I hope to accumulate enough commercial resources to lay the foundation for setting up my factory in Hohhot," Ochir explained.

Abu, the chief designer of a Mongolian company named Natural Textile Group, has also attended the China-Mongolia Expo twice. "I gained a lot at each Expo I went to. Before 2015 when I attended the 1st China-Mongolia Expo, I had no Chinese customers. But now, my products have not only entered the Inner Mongolian market, but also attracted many customers from places as far away as Guangzhou and Shenzhen in south China," he said.

"I met my first Chinese agent from Guangzhou at the first China-Mongolia Expo. He showed great interest in my carpets and was very keen to cooperate with me. He told me that people from south China prefer light colors to dark ones," Abu recalled. "Since then, I have put forward design solutions aiming at market expansion in south China. Sales figures for the past two years went beyond my expectations."

"I think Chinese people like my carpets because of the strong local ethnic culture captured in their patterns. Not only can the China-Mongolia Expo serve as an engine for market expansion, but it can also open a window for people to discover the charm of different cultures," Abu said. "Two years ago, I couldn't imagine that I would expand my market to south China. But now, through this Expo, people from south China and from Mongolia can gather for business exchanges and cultural communications. It's amazing."

"Thanks to China's Belt and Road Initiative, our Mongolian businessmen can enjoy vast potential for future development. I hope I can make Mongolian culture more well-known worldwide through selling my crafts. This Expo is a starting point for me to realize that dream," said Ochir.

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