A grand cultural awards ceremony hosted by the Communication University of China (CUC) will be staged on New Year's Eve, according to a press conference last Friday.

The gala event, the second of its kind, is the only domestic cross-year celebration of China's cultural industries. For the first time, this year's webcast of the gala will involve numerous internet celebrities. 

The rankings of nine major cultural industries will be released during the ceremony, covering important aspects in cultural development. Celebrities from cultural industries, leaders of well-known cultural enterprises, as well as key industrial and academic stakeholders will comment on the hottest cultural topics of 2017 before looking ahead to 2018. 

Xie Luncan, chief copywriter for the event, shared details about the selection process. The nine lists include "The Most Culturally-competitive Cities," "The Top 10 Towns with the Highest Cultural Value," "The Best Projects of Traditional Crafts Revitalization in 2017," "The Best Featured Projects of the Grand Canal Cultural Belt in 2017,""The Top 10 Cultural Industrial Parks," "The Most Cutting-edge Technology Products," "The Most Trendy Words of the Year," "The Net Literatures of the Year," and "The Cultural Icons of the Year." The winners will be determined by both expert reviews and a public vote. Awardees will be invited to the gala for the New Year celebrations.

Lin Zhenyu, the gala's chief director, was proud that this year's event promises to expand across the three "Cs" or three dimensions. Lin said, firstly, "cross-screen" represents the convergence of media through new ways of interaction and communication. Secondly, "cross-field" refers to the sharing of knowledge across disciplines, by merging academic forums with artistic performances. Thirdly, "cross-year" brings together "the achievements of yesterday, the prosperity of today and the expectations of tomorrow."

Fan Zhou, head of CUC's Faculty of Economics and Management and also the chief planner of the ceremony, said that the event is co-sponsored by top think tanks and 15 well-known universities including Tsinghua University and Peking University. The whole event will be translated into English, French, Spanish and Arabic, in order to convey a "sincere Chinese voice" and Chinese culture to the world. 

There will be wide media coverage of the event aiming to achieve an audience of over 100 million. Fan also revealed, "It is expected that future ceremonies can become a grand global event such as the 'Oscars' in the cultural industry, so that China can contribute more to global discourse."

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