The 14th China Beijing International Culture & Creative Industry Expo (ICCIE) opened Wednesday at the Capital Hotel. The expo is a culture-themed parallel session of the ongoing 2019 China International Fair for Trade in Services (CIFTIS). 

Du Feijin, vice president of the organizing committee of the ICCIE, a member of the standing committee and head of the publicity department of the CPC Beijing municipal committee, said in the welcome speech that ICCIE has become an important stage to showcase China and enhance national cultural confidence, after being successfully held for 13 consecutive years since 2006. The expo will play a key role in the development of the cultural and creative industry in China. 

Du said that, with the efforts from all sides and the coordination of the CPC Beijing municipal committee and the Beijing municipal government, ICCIE has been integrated into CIFTIS to further increase the sharing of resources, collaboration between brands, and interactions. This year's expo will demonstrate new achievements, forms, and models brought by the development and reform in the capital city's cultural and creative industry. Beijing's 16 districts and the Economic-Technological Development Area will impress everyone at the expo with their achievements and performances.  

"ICCIE has witnessed the birth and development of China's cultural and creative industry, and it has become more influential with increasing brand effects," said Wang Chunfa, curator of the National Museum of China. He added that China should deepen the reforms in the industry, encourage the creative application of new media and technology, promote Chinese culture with more creative ideas and a down-to-earth manner, exploit the cultural resources, as well as emphasize the construction of moral aspects and positive meaning in the cultural and creative industry. 

Over 700 cultural and creative enterprises will participate in the expo and demonstrate their products, projects, models, and forms in areas of cultural performances, animation and games, radio, film and television, arts and crafts, press and publication, cultural relics and museums, creative designs, gifts and artefacts, sports and leisure, cultural tourism, cultural technology, cultural finance, etc. 

The expo's main venue is located at the China International Exhibition Center on North 3rd Ring Road East, and it will last through June 1. Over 100 activities of six categories will be held at the expo and supported by an online exhibition platform. The expo will welcome delegations such as the Themed Entertainment Association, UNESCO, and business associations from more than 80 countries and regions including the U.S., France, the U.K., Italy, Greece, Mexico, Kazakhstan, South Korea, Brazil, Switzerland, etc. Twelve delegations from China's provinces and municipalities are also expected at the expo, including Tianjin, Hebei, Shanghai, Anhui, Jilin, Shaanxi, Shanxi, Inner Mongolia, Guizhou, Qinghai, Tibet, and Hainan.

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