The 7th Beijing People-Beneficial Culture Consumption Season opened on Wednesday. Over two months, around 20 large-scale exhibitions as well as 30 themed activities on culture and art, radio and film, digital creativity, and art trade are scheduled for the event.

On July 30, a press conference about the event was jointly held by the Information Office of the Beijing Municipal People's Government and the Beijing State-owned Cultural Assets Supervision and Administration Office.

According to the organizers, this year's event centers on the 70th anniversary of the founding of the People's Republic of China, the Beijing International Horticultural Exhibition, the preparations for the 2022 Beijing Winter Olympics, and the construction of the three cultural belts along the Grand Canal, the Great Wall and the Western Hills.

The main activities of the consumption season include art exhibitions, book fairs, auction events, fashion expos, as well as dance and drama performances.

The 2019 Beijing Cultural and Creative Products Expo also opened on Wednesday, focusing on exhibitions and sales of creative cultural products and derivatives of intangible cultural heritages, etc.

In addition, application for the "2019 Beijing Cultural Consumer Brands List" started at the end of July. The top 10 consumer brands will be chosen in five areas-cultural and creative products, cultural tourism routes, cultural consumption landmarks, cultural and sports events, and cultural performances.

During this consumption season, 10 thematic cultural bazaars will be held in Xidan Shopping Center, Qianmen Street and 751 D-park.

The 2019 Beijing Cultural and Creative Product Expo will feature longer business hours well into the night to boost the night-time economy. Customers can participate in 60-odd activities, including cultural product fairs, food festivals, and band performances at shopping malls, theaters, cinemas, and parks.

Also, customers can enjoy more affordable offers this year. The organizers will offer coupons with a total value of 2 million yuan (US$28.99 million), which can be used to buy cultural and creative products and by-products of intangible cultural heritages. Enterprises are also encouraged to provide a total of 100 million yuan in the forms of cashbacks, discounts, and goods and services for free.

During the consumption season, 16 districts in Beijing will unveil diversified activities in line with their own geographical advantages.

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