Complementary advantages in cattle raising contribute to poverty alleviation

By Wang Yiming
0 Comment(s)Print E-mail, August 2, 2019
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New cattle herd-shed in the Bailiyu Poverty Alleviation Industrial Park at Horqin Right Wing Middle Banner, Inner Mongolia autonomous region. [Photo by Wang Yiming/]

"The Horqin Right Wing Middle Banner (county) boasts grasslands and pastures of 13 million mu (867,000 hectares) with its wealth of natural resources while Shandong provides a broad market for cattle and state-of-the-art breeding technology through its leading enterprises. Both sides can complement each other to create huge synergies," said Ma Wenjian, an official of the Publicity Department of Yangxin county, Shandong province.

The Horqin Right Wing Middle Banner, Inner Mongolia autonomous region, is one of the poorest counties which are made the main targets of national poverty alleviation. Many Mongolian people here graze their livestock on open grasslands.

"Although this nomadic way of breeding cattle seems to cost less, the death rate of livestock is relatively high, resulting in the low incomes of many herders. In addition, overgrazing has also resulted in soil erosion and desertification," Guo Tang, deputy secretary of the Party committee of the banner said.

With the support of the government, two leading enterprises in Shandong which have advanced technology and experience, Yiliyuan Halal Meat Co, Ltd and Shandong Yangxin Guangfu Livestock Products Co, Ltd, worked with farmers and herdsmen in this banner to build a modern automated cattle farm in Inner Mongolia.

Based on the internet of things and big data, this farm is equipped with an integrated management platform, including a cattle-shed environmental control system, an automatic cattle feeding system, a disease diagnosis system, and a marketing financial management system. These technologies allow the cattle farm to automate many of its processes such as automatic feeding, financial management, business analysis, disease prevention and control as well as technical training.

In addition, the farms have also signed a financing cooperation agreement with The 5th avenue (an online non-public equity financing platform) and (a crowdfunding platform), which has now raised 20 million yuan in financing this year.

Utilizing "financing plus internet" advantages, they can now attract cattle buyers all over the country. This is done through free trading, auctions and other means so as to achieve online and offline transactions and promote the development of the cattle industry in this banner.

"We numbered and recorded each cattle's basic information. Buyers (investors) can check the information at and buy the cattle online. The cattle purchased will be bred by our cattle farm and then sold at the market price. Profits will be shared by the company and cattle raiser, with the company keeping 12% and the raiser 18%," Li Zhenhua, vice president of The 5th avenue and manager of told the reporter.

According to Li, the survival rate of cattle will grow by 6% compared to the local herdsmen's traditional way of grazing. For those living in this banner, this form of cooperation will lead to the expansion of the cattle market. Furthermore, the upgrading of the industry will also largely increase herdsmen's income and preserve local grasslands.

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