Beijing anticipates 26% increase in consumer activity for Mid-Autumn Fest

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According to a forecast on China’s Mid-Autumn Festival consumer activity by Meituan, a group buying site, Beijing will see about 26% growth in nightlife consumer spending during the holiday, the fastest among all traditional first-tier cities. 

Theme parks and art galleries that have amassed popularity online are expected as the most popular destinations for celebrating the Mid-Autumn Festival in Beijing, according to the report.

Of all trips to be made during the holiday, 70% would be family trips, and most tourists would travel to other cities to contribute to 60% of all consumer activities, according to Meituan. 

This year's festival would also see a travel rush to new first-tier cities, according to the report. Ticket sales at tourist sites in new first-tier cities would account for one-third of all tourism spending and surpass that of traditional first-tier cities for the first time. 

According to Meituan, China’s top 10 tourist destinations during the holiday include seven new first-tier cities, and the most attractive ones are going to be Chengdu, Tianjin, Xi'an, Zhengzhou, and Nanjing.

The report also shows a trend of cultural tourism among younger people. According to statistics from Meituan, Beijing, Shanghai, Suzhou, Nanjing, and Xi'an are the hottest cultural tourist destinations, and historic sites, museums, and ancient towns are the most preferred cultural tourism scenic spots. Travel booking for cultural tourism overall is expected to more than double compared with last year, with bookings in ancient towns registering an 86% growth.

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