During this year's National Day holiday, 108 businesses monitored by Beijing's commerce authorities accumulated sales of over 6.75 billion yuan (US$947 million), on par with the same period last year. Meanwhile, "night tours" emerged as a new consumer trend. 

Beijing's consumer markets maintained "order and security" during the holiday, with sufficient storage and steady supplies of essential commodities such as pork, fruits, vegetable, eggs, staple food and cooking oil, according to the commerce authorities. Xinfadi Market, one of Beijing's largest produce markets, experienced an average daily trading volume of 19.201 million kilograms, a rise of 13.2% compared to last year. 

There was also a surge in sales of night-time shopping and tours. Beijing stores experimented with later closing times and saw sales grow by 16%. BHG Huilongguan Shopping Center of Changping district, a popular shopping destination in northern Beijing, attracted a large number of late-night customers. Meanwhile, Sanlitun area saw a 30.5% increase in sales and an average per customer spending increase of 137.2%.

City tours at night were hugely popular as well. Badaling Great Wall, Tongzhou Canal Park, Olympic Park and Zhongguancun street, were among thousands of scenic spots illuminated at night during the holiday. Many locations deployed stunning light displays, such as the "Oriental Neon night" at 798 Art District, to celebrate the 70th anniversary of the founding of People's Republic of China. Online booking for night tours in Beijing had the highest growth rate nationwide. 

Many Beijing restaurants celebrated the anniversary by offering holiday specials. Bianyifang and Duyichu served special set meals under the themes of "Tribute to China" and "Nationwide Celebration"; while Tongheju and Tongchunyuan gave away free beverages or desserts for customers born in 1949 or named "Guoqing" (meaning celebration of National Day). Many time-honored brand restaurants saw their sales double during the holiday, while some even tripled sales records during peak hours. 

Beijing's consumers also showed great enthusiasm for theater, movies, sightseeing and sports. More than 60 theaters, including the National Grand Theater, Beijing Concert Hall and Beijing Tianqiao Performing Art Center staged nearly 500 performances in total. Films such as "My People, My Country", "Captain" and "The Climbers" were released during the holiday, and Beijing contributed a daily box office revenue of more than 30 million yuan, according to an industry watchdog. Online ticket sales of Beijing's cultural relic sites, iconic neighborhoods, science museums and art galleries maintained the strongest growth. Meanwhile, the China Open tennis tournament at Beijing Tennis Center received nearly 200,000 spectators.

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