Agri-business entrepreneurs boost poverty relief in Jiangxi

By Zhang Liying
0 Comment(s)Print E-mail, November 29, 2019
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Xie Huosheng, a chicken farmer at Mulan township, Shicheng county in east China's Jiangxi province [Photo by Bi Mengru/CCTV]

Encouraged by the local government, agri-business entrepreneurs of Shicheng county in east China's Jiangxi province are helping other villagers lead better lives, making a positive contribution to poverty alleviation.

"Fed on insects, wild grass and spring water in the mountains, chickens raised here are delicious and nutritious," said a proud Xie Huosheng, a resident of Mulan township. He has been raising chickens since 2007, making "Mulan Chicken" a well-known brand across Jiangxi.

While developing his own business, Xie also mobilizes more villagers, especially impoverished ones, to raise chickens. With the assistance of the local government, he established a chicken-raising cooperative in 2011.

The cooperative sells chicks at a preferential price to poverty-stricken households, offers technical support and helps with the sales of chicken meat.

The number of chickens raised in Mulan township exceeded 300,000 in 2018, realizing sales of 30 million yuan ($4,269,247). Xie's cooperative has helped more than 200 poor families increase their annual income by an average of 5,000 yuan ($711.5).

His father's death in 2014 came as a big blow to Huang Zhichao, a resident of Hengtian village. Losing its major income source, Huang's family was registered as living under the poverty line.

However, inspired by the development of e-commerce, he began to sell locally-produced peanuts and lotus seeds through online platforms in 2015.

Huang's business began to flourish after he attended a SYB (Start Your Business) training program organized by the local authorities in May 2017. "I acquired professional business knowledge from the program, such as how to establish a brand and expand its market reach," Huang said.

Seeing the market potential for flower tea, he began to plant chrysanthemum and built a processing factory with the assistance of the local government.

Huang's family was taken off the list of "impoverished households" in 2017. Now, he has a chrysanthemum flower plantation covering more than two hectares. The flower tea business has not only increased income for the 24-year-old, but also created about 40 jobs for households facing seasonal financial difficulties.

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