Beijing names finalists for cultural and creative brand list

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Fifty cultural and creative companies were named finalists to enter this year's "Beijing Branch of Bank of Jiangsu—2019 China Culture and Creative New Brand List," according to the Beijing Cultural & Creative Industry Promotion Center and the competition committee.

The companies are engaged in fields of digital creativity, creative design, intangible cultural heritage and IP development, culture, education, tourism, advertising and media, cultural finance, innovative lifestyle, and innovative agriculture.

The competition, launched on Oct. 18, is aimed at supporting Beijing's small- and medium-sized enterprises and connect them with investment, according to Mei Song, director of the promotion center. 

The competition was formerly the Beijing Cultural Creative Innovation and Entrepreneurship Competition and has been held four times. 

Mei said the competition this year included 178 projects from 2,000 cultural and creative projects across seven regions in the Chinese mainland, Hong Kong, Macau, and Taiwan. Among 172 culture-related companies that signed up by Nov. 23, 121 are based in Beijing.

Of the 50 finalists, 10 are based outside Beijing, and 11 won the "Most Investable Prize" during the past four Beijing Cultural and Creative competitions. 

Mei added that the emerging brands from outstanding small businesses need stronger IP protection awareness, as well as better planning and support in this competitive market environment. 

Zhang Lixin, secretary general of the competition committee, said that the "2019 China Culture and Creative New Brand List" will be unveiled at the end of this year.

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