Cultural tourism industry embraces digitalization

0 Comment(s)Print E-mail Xinhua, October 1, 2020
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A staff member introduces digital Palace Museum at the Palace Museum in Beijing, capital of China, July 16, 2019. [Photo/Xinhua]

China's cultural tourism industry is embracing the trend of digitalization, with sharp increases in online reservations and ticketing at tourist destinations, showed a report released on Wednesday.

The online reservation rate at scenic spots with the country's highest 5A rating has reached 94%, according to the report on digitalization of 5A-level scenic spots, released at a forum held in Longyan, east China's Fujian Province.

Since the COVID-19 outbreak this year, the online ticketing rates at scenic sites nationwide have risen to around 40% from less than 20% in 2019, signaling an accelerated digitalization process.

The report also rated the Palace Museum in Beijing, Wuzhen in east China's Zhejiang Province, and the Wuzhizhou Island tourist area in the southern Hainan Province as the top three 5A-level scenic spots in terms of digitalization.

Li Lei, an official from the Ministry of Culture and Tourism, said the digitalization of the industry featuring mainly diversified online content such as live streaming, exhibitions, and performances, has boosted industrial upgrading and consumption.

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