From fish to fishing

Cui said e-commerce presents effective and low-cost tools for sellers of local goods to open online market rapidly, and more importantly, it broadens people's horizons. E-commerce has offered a variety of solutions to remote regions, including new technologies and new business concepts. Instead of being given fish for a day, rural residents have been learning fishing techniques, which is a sustainable way to combat poverty.

With the fight on poverty showing results, the resources and experiences gathered are becoming the cornerstone of further rural vitalization.

According to Tang Yishen, General Manager of the Fresh Produce Department at Seven Fresh, JD.com's supermarket chain, the chicken project in Wuyi is also a training opportunity for local formers to create poverty alleviation brands. It is a feasible way to increase their income sustainably with low-cost learning.

Moreover, digital technologies, advancing by leaps and bounds, provide a strong resource for resisting risks. There could be other unforeseen challenges in future like COVID-19, Cui said. She suggested that e-commerce should be improved to better cope with such challenges. More e-commerce-specific infrastructure such as warehouses and better delivery networks should be built in places of production and sales, Cui added.

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