Shougang Park unveils new cultural products

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A series of 21 cultural and creative products based on the Shougang Park has been released recently in the gift shop at the Shougang Park, according to the cultural and tourism department of the park. 

The new products include fridge magnets, bookmarks, T-shirts, and pillows. Products with elements of the venues Big Air Shougang and the New Shougang Bridge are among the most popular. 

The Shougang Park has cooperated with more than 40 manufacturers and designed over 80 products. It also plans to introduce its own mini app, sell products on major e-commerce platforms, and open brick-and-mortar stores in 2021. 

In the 1970s, the park designed and produced cultural products, such as T-shirts, watches, and commemorative coins, according to Wang Xiaodong, deputy head of the park's cultural and tourism department. Seizing opportunities of China International Fair for Trade in Services (CIFTIS), and the 2022 Winter Olympics, the park will continue to establish its intellectual properties. 

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