Social media influencers visit Jinhua for 'Daka China' event

By Zhang Liying
0 Comment(s)Print E-mail, June 7, 2021
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Foreign social media influencers and organization representatives pose for a group photo after the launch ceremony of the "Jinhua, A Global Hub of BRI" Global Communication Event in Jinhua, Zhejiang province, on June 6, 2021. [Photo by Zhang Liying/]

More than 30 social media influencers from over 20 countries along the Belt and Road took part in a two-day trip to Jinhua, in east China's Zhejiang province, for the "Daka China" global communication event.

With the theme of "Jinhua, A Global Hub of BRI," the event invited the influencers to experience the economic and cultural development of Jinhua, an important city in the Belt and Road Initiative (BRI).

The trip took the participants to tourist attractions such as the Wansheng Pedestrian Street, Hengdian World Studios, Fotang Old Street, as well as trading estates like the Yiwu International Trade Market and the Yiwu Live Stream Industrial Park.

Xu Qing, deputy director of the Cyberspace Administration of Zhejiang province, said foreign internet celebrities from diverse cultural backgrounds play an essential role in bringing China closer to the world.

Speaking at the launch ceremony of the event on Sunday, Xu called for the relevant departments across Zhejiang to offer more opportunities and platforms for the influencers to experience Chinese culture and deepen their understanding of the country.

Ammar Albadani from Yemen has lived in China for more than 20 years. He now works as a doctor in Yiwu, a county-level city under Jinhua. During the COVID-19 pandemic, Ammar set up an international clinic and helped explain the epidemic control measures on social media in English and Arabic to those who cannot speak Chinese.

Ammar said Jinhua is an inclusive city where everyone has a chance to realize their dreams. "With Jinhua as a window, I hope to share China's achievements and experience with people all over the world, tell Chinese stories objectively, and spread positive energy," he said.

Martina Gdovinova from Slovakia is a student at Zhejiang University. By sharing videos about her life in China, she has become a popular blogger with about 400,000 followers on Bilibili, a video streaming entertainment platform.

"There are many products made in Jinhua that are exported to my home country. I'm very interested in the city," Martina said. "I hope I will have the opportunity to travel all across Jinhua and share more interesting stories with more friends on social media."

The term "daka" has become trending on Chinese social media over the past few years. Meaning "punching a card" in Chinese, it refers to the fashion of internet celebrities taking short, quick trips to a series of popular places and then posting pictures and anecdotes on social media to show others what they did there.

"Daka China" is an international communication series aimed at bringing together foreign social media influencers to present their experiences of China to the world in a comprehensive and multifaceted way. The series kicked off last November in Wenzhou city, also in Zhejiang.

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