I. Objectives

"Ecological civilization represents the development trend of human civilization," noted General Secretary Xi Jinping. He has issued a series of strategic deployments about ecological civilization construction since the 18th CPC National Congress. Xi Jinping Thought on Ecological Civilization not only guides the building of a "Beautiful China" but also offers China’s plan for global ecological preservation and environmental governance. Last year, the first Erhai Forum on Global Ecological Civilization Construction was held in Dali, Yunnan Province. As a supporting event of COP15, the Forum has demonstrated to the rest of the world what China has achieved in protecting biodiversity and how China has deeply engaged in global ecological governance. Thus, the Forum has received an enthusiastic response from attendees from China and other countries and yielded fruitful results.

China Center for International Communication Development (CCICD) will organize the "You Make the World a Beautiful Place" Global Call for Visual Stories (hereinafter referred to as "Activity"). This Activity aims to fully implement Xi Jinping Thought on Ecological Civilization, share with the world Chinese stories of ecological protection and green development in a more truthful, enriched, and comprehensive way, and deliver to a global audience the values and pursuit of building a shared future for all life on earth. The Activity collects images, micro-videos, micro-documentaries, Vlogs, stand-up comedies, artworks and installations, and other works on a global scale. CCICD will display outstanding works during the Erhai Forum and publicize and disseminate them worldwide via the Internet.

II. Organizers

Advisors: State Council Information Office and the Ministry of Ecology and Environment

Hosted by: China International Communications Group (CICG)

Sponsored by: China Center for International Communication Development of CICG, China Internet Information Center, and the Publicity Department of the Yunnan Steering Group Office for COP15

Co-sponsored by: Beijing MW Foundation

III. Themes

Unit 1: Nature · Beauty of Biodiversity

Submissions should focus on nature and ecology, demonstrate biodiversity, and tell stories about nature, such as natural landscapes (including forests, grasslands, oceans, lakes, rivers, and wetlands), natural reserves, and national parks, or animals, plants, and microorganisms, especially precious and rare species as well as endemic species.

Unit 2: Culture · Way of Harmonious Coexistence

Submissions should illustrate how humans are immersed in nature and enjoy an enchanting ecological environment, picturing how humans and life on earth coexist harmoniously.

Unit 3: Cities · Song of Future Life

Submissions should reflect global exploration, endeavors, and positive actions to respect nature, follow the law of nature, and protect nature. Or by telling stories of biodiversity construction in cities, submissions can demonstrate the results in urban ecological civilization construction and envision the development blueprint of bio-friendly cities.

IV. Target Entrants

Individuals, groups, and legitimate institutions in China and other countries can submit works for the competition, with each entity sending no more than five works.

V. Contents and Requirements

1. Works must revolve around the themes. They should center on innovative topics and positive guidance, without any obscene, violent, gambling, superstitious, terror, racist, or other illicit contents, as well as embedded advertising;

2. No restrictions are set to the type of works which can be images, micro-videos, micro-documentaries, Vlogs, stand-up comedies, and artworks and installations. All works must be uploaded in the form of digital images or videos;

3. Requirements for the Image Group

Entrants may submit any number of color or black-and-white images and single or group images, and they should attach a detailed description on the images. The images shall be in JPG format, with each size no smaller than 800 KB and each length no smaller than 1,920 pixels;

Entrants must retain the original data files so that after being shortlisted, these images can be adjusted in a unified way. Entrants can post-process their works but cannot modify the contents. They must not use composite photos that change the original images;

4. Requirements for the Video Group

Entrants can submit multi-lingual works but need to add English or Chinese subtitles. The video should be in MPG, MPEG, AVI, MOV, WMV, or MP4 format, with resolution no lower than 1280×720 and length within 30 minutes. Preferably, the videos are shot in landscape mode.

5. Requirements for Other Groups

Entrants must upload other types of works in digital images or videos with each file size no larger than 300 MB.

VI. Ways to Participate

Institutions or individuals shall send or upload their works as required in any of the following ways:

1. Send works as mega-attachments to the designated email address with the email subject of "'You Make the World a Beautiful Place' Global Call for Visual Stories" and the application form attached (Please download the form by clicking "read the original text" below). Or write the network disk link and password for the works in the email. Baidu Network Disk is recommended for Chinese entrants and Google Drive for overseas entrants.

Email address for Chinese entrants: cop15bw@163.com

Email address for overseas entrants: cop15bw@outlook.com

2. Search "You Make the World a Beautiful Place" on "china.com.cn". Click open the page, fill in the application form, and send works to the designated email address. Completing these steps is regarded as participating in the Activity.

VII. Schedule

Submission of entries starts from May 20 to September 30.

Shortlisted works will be displayed online and offline from August to December.

VIII. Works Distribution and Promotion Channels

Shortlisted works will be promoted through (but not limited to) the following channels:

1. Works will be exhibited during the Erhai Forum or other major events;

2. Works will be published on media platforms of all the regional centers of CICG;

3. Works will be promoted through official publicity media platforms for COP15, including people.com.cn, xinhuanet.com, china.com.cn, and other mainstream media platforms in China;

4. Works will be promoted on social media platforms including Xigua Video, Kuaishou and Sina Weibo;

5. Works will be posted on foreign social networks, including Facebook and YouTube;

6. Excellent works will get a chance to be published in the form of multi-lingual albums or through digital publications.

IX. Rules

1. A total of 100 works will be shortlisted, and 50 of them will be deemed excellent works;

2. Excellent works will be promoted on both Chinese and foreign omni-media platforms;

3. E-certificate of honor will be awarded for excellent works;

4. Excellent works will be displayed in the customized commemorative album and the official publicity videos for COP15 available for conference attendees from all over the world;

5. Awarded individuals or representatives of institutions will have a chance to be invited to China to participate in the Erhai Forum and relevant activities.

X. Special Statements

1. The organizers have the right to use all submitted works for the sole purpose of publicity, promotion, display, media post and publications, and other non-commercial activities related to this competition;

2. Participating institutions or individuals must guarantee that their submitted works are original or they have obtained copyright authorization. In the event of copyright infringement, the entrant shall be fully liable;

3. The Activity does not require any application fee. Nor does it pay any royalties. All submitted entries will not be returned;

4. All entrant institutions or individuals are deemed as having recognized this declaration;

5. The organizers reserve all the rights for the final explanation of this Activity.

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