Expats join Beijing's tourism campaign
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E-mail China.org.cn, August 12, 2022
Five foreign expats who have been living in Beijing appeared in a livestream hosted by the city on Thursday to recommend travel routes to overseas audiences.
In the promotional event held on the banks of Liangma River, the expats introduced five routes featuring the Chinese capital's cultural landmark attractions and nightlife.
The event was aimed at showcasing Beijing's casual lifestyle and promoting its cultural tourism activities to overseas visitors. It was part of the "Great Wall Hero 2022" global promotional campaign hosted by the Beijing Municipal Culture and Tourism Bureau. This was the sixth year of the annual campaign.
The municipal tourism authority's Facebook account under the handle "Visit Beijing" livestreamed the promotional event, attracting 100,000 viewers.
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