The World of Flight store, part of the Jordan Brand and a subsidiary of Nike, recently opened in Sanlitun, a commercial area in Beijing's Chaoyang district. The opening marks the brand's first self-operated store in China and its largest flagship store globally.

This standalone four-story building doubles as both a shopping destination and a cultural hub, enabling consumers to immerse themselves in basketball culture and trace the brand's journey through photo walls and videos.

International brands are eager to establish their first and flagship stores in Beijing, reflecting their strong confidence in and expectations for the market. Looking ahead, Sanlitun, along with the CBD, aims to become an international consumption hotspot, embodying fashion, trends and a global outlook.

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