The 2024 China Brand Day will be held from May 10 to 14 at the Shanghai World Expo Exhibition and Convention Center.
Themed "Charming Beijing," this year's Beijing pavilion will showcase the city's overall brand development and allow visitors to experience the achievements of its high-quality development in the new era, according to the Beijing Municipal Commission of Development and Reform.
The China Brand Day event will include various sections such as local exhibition areas, corporate exhibition areas, and new product launches. The events aims to attract top Chinese enterprises to showcase their products.
The Beijing pavilion's design is inspired by the Beijing Central Axis and city gates. It will reflect the city's brand image in key sectors of science and innovation, services, culture and tourism, and consumption.
The corporate exhibition area will feature Beijing-based companies like Xiaomi, Shougang Group, Tongrentang, and Beijing Yanjing Beer Group Corporation, allowing visitors to experience the charm of Beijing brands. In addition, Beijing's time-honored brands and high-tech companies will also be present, showcasing their unique products and innovations.
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