French retail giant Carrefour has launched an investigation into an online campaign encouraging Chinese shoppers to boycott its stores.
In a survey by Web portal Netease.com, 95 percent of the 43,000 respondents said they were in favor of a boycott.
Users of chat site QQ.com have also appealed for people to boycott Carrefour, Louis Vuitton and The Body Shop in protest at the disruption caused to the Olympic torch relay in Paris.
Li Jing, public relations manager for Carrefour in Shanghai, said the retailer had begun an investigation into the calls for a boycott.
On April 7, the Olympic torch relay in Paris was interrupted several times. The most notable was when supporters of "Tibetan independence" attempted to snatch the flame from wheelchair-bound torchbearer Jin Jing.
However, not everyone in the online community agreed with the idea of boycott.