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Asahi KASEI Awards Launched
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The Asahi KASEI China Fashion Designer Creation Awards were launched at the Beijing Hotel on March 22,2007. The event was hosted by the Organizing Committee of the China Fashion Week, Asahi KASEI Corporation, Asahi KASEI Fibers Corporation, and organized by Beijing Bentley Culture Development Co., Ltd.

The representatives from China and Japan, as well as fashion professionals and press members from domestic and international organizations will attend the signing ceremony.   

The Asahi KASEI China Awards were established to financially support talented Chinese designers to develop their creativity, create fashion lifestyles, and lead fashion trends. At the same time, this event will promote the popularity and influence of Asahi KASEI in China by using the social influence of China Fashion Week.

The Asahi KASEI China Awards will premiere in November 2007, and be held two times every year in March and November respectively during China Fashion Week. The organizing committee of Asahi KASEI China Awards will invite the winning designers of "China Top 10 Designers Awards" to participate in this event.

The organizing committee will select two designers (one for S/S collection, another for A/W collection) from the candidates. The winning designers will be awarded trophies and certificates by the organizing committee of CFW and Asahi KASEI Corporation; Asahi KASEI Corporation and Asahi KASEI Fibers Corporation will sponsor the awarded designers to launch Asahi KASEI Awarded Designers' Fashion Show during China Fashion Week.    
The awarded designers of Asahi KASEI China Awards shall accomplish the missions, including making a collection of 50-60 outfits by using Asahi KASEI fabrics; attending the related Press Conference, meetings and seminars; participating in the overall production of Asahi KASEI Awarded Designers' Fashion Show; assuring the high quality of the collection for Asahi KASEI Awarded Designers' Fashion Show.

The Asahi KASEI Corporation and Asahi KASEI Fibers Corporation will support awarded designers by providing the Asahi KASEI fabric for making the collection for Asahi KASEI Awarded Designers' Fashion Show for free, covering the fees of 50,000 yuan in collection production, the fees for venue, stage decoration, lighting and sound equipments etc. for the production, the fees for no less than 30 models, show producers, music producers, make-up, backstage management, the travel expense between Beijing and awarded designer's living place and accommodation expense of the awarded designer's team (no more than 3 persons) in Beijing during the show.

The awards are backed by the Asahi KASEI Fibers Corporation. It is the first time for them to cooperate with China Fashion Week; this event is significant for Chinese designers, and will promote the internationalization of the Chinese fashion industry. What's more, the cooperation between a famous textile brand and talented fashion designers will improve the popularity of Chinese fashion designers and fashion brands in the market.

The company believes the Asahi KASEI China Awards will be at the highest level of the Chinese fashion industry, and will make Chinese designers' dreams come true.

As one of World Top 500, Asahi KASEI's brand "Bemberg" has been a legend in swimwear industry throughout the world. Sportswear big names, such as Adidas, Nike, Puma, Reebok have been clients of "Bemberg" for a long time.

(China.org.cn March 22, 2007) 

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