1.It was the "Year of TV Contests" as some 200 talent shows fought for ratings on China's small screen.

2.New trends loomed on the horizon as television and telecommunications industries dueled for a market share.

3.Some cosmetics and medical commercials were banned to "clean up the screen."

4.Zhejiang Satellite TV spent 28 million yuan for the exclusive rights of Legend of Heroic Duo, a costume drama series, to be aired during primetime, highlighting a trend of competing for desirable assets.

5.Period drama series hit a bump as regulations limited the broadcasting of this genre. Prospects dimmed for shows such as The First Emperor.

6.TV drama series no longer need to obtain approval for subject matter, opening the floodgates of direct competition and streamlining the production process.

7.Blogs of television personalities became a conduit for exchange with the public, through which Li Yapeng revealed his daughter's deformity, Li Xiang her own divorce and Huang Jianxiang engaged in a verbal altercation.

8.The First Television Audience Festival was held in Hangzhou, cementing the relationship between broadcasters and their audience.

9.Province-level satellite stations got into fiercer competition, and the top ten positions went through big shuffle. Sichuan and Jiangxi made a big jump ahead.

10.Mobile TV went into pilot mode as Shanghai, Guangdong and CCTV started transmitting to cellphone networks.

(China Daily January 13, 2007)